If you are thinking of creating an app with Builder.ai, you need to consider how you can communicate with as many potential users and customers as possible. This is crucial for any business looking to expand into new geographical locations.
Mobile apps are one of the primary ways companies interact with their users. In fact, there are over 3.4 million apps available in the Google Play store alone. However, as the face of customer interaction changes, you must provide local language options if you want your company to grow.
Within this article, we’ll be looking at how a multilingual app can drive custom acquisition and take your business to the next level.
Why are multilingual apps good for business?
When you provide localized language support on your mobile app, you create a connection with your audience that lets them know you value them as individuals. This is an important fact when customers are choosing to buy into your product or service.
There are many advantages to multilingual functionality. These include the potential for increased downloads and revenue due to easy access to new markets and demographics. In turn, those improved downloads will boost your app store ranking and allow for greater insights into customer behavior due to an increase in customer data. You’ll also create a strong bond with loyal users and, in time, drive customer acquisition.
What areas of an app need to be localized?
There are several aspects of your mobile app that should be localized depending on geographical location. This includes the text that your users read (menus, text, other written information). In addition, any images that include captions or alt text and audio and video (along with their captions) also need to be localized. Finally, you’ll also need to ensure your format is relevant to specific time zones, currency, and other location-specific information.
What challenges face developed a localized app?
When ensuring your app is suitable for local languages, you need to consider more than just translating your text and audio. You also need to modify your language and be mindful of any specific preferences of the culture. For example, some phrases could be found offensive in a particular region or culture. You must be aware of any cultural nuances and ensure you remain respectful.
Of course, there are other challenges that you need to consider when creating your localized mobile app. For one, you should consider that some languages appear in left to right script, while others use right to left script; you should ensure your app can support both script types. In addition, you need to be aware that some languages use different sets of alphabets (such as Greek or Mandarin Chinese), while not all fonts can be localized. You also need to make sure your app design can accommodate any longer text if necessary.
How do you prepare for a multilingual app launch?
There are numerous steps you should take when launching your multilingual app. After all, you’ll want your app to be as successful as possible right out the gate.
The first thing you should do is design an app that can be localized easily. You also need to conduct market research to figure out which locations will benefit from your app the most. App stores will have their own analytics, which can help you find the most lucrative areas. Once you decide on your markets, you need to localize the app with your development team and test the app ahead of launch to ensure a seamless user experience.
As you can see, there are many things to consider when localizing your app. Mobile application development has many moving parts, especially when you are launching in multiple markets, but with the help of Builder.ai, it is easier than ever to create a quality app for your company - you don’t even need to know anything about coding!