NoisyLion : Building their own Space in Online Markets
We have often heard stories of two people meeting online and chatting for hours just to realize all that they have in common and gradually fall in love. Here, we have got one such story that breaks all stereotypical cliches about bumping into someone on the Internet and the relationships formed thereafter. Firstly, this story began on Cofounder.com which is an entrepreneur's dating site. Secondly, both of the protagonists were males. Thirdly, they fell in love not with each other but with their ideas.
One of them is Nitesh, an advertiser, who has led teams in India and Internationally on various projects and enabled them to make noise about their products and helping the companies sell them successfully. The other was Siddhant, a successful online entrepreneur whose sights were set on adding value to imminent entrepreneurs and marketers in the online space.
These two absolute strangers got talking about their ideas and ambitions and upon further discussion realized that a highly potent asset Photography, that was limited to only big brands, must be made available to every Entrepreneur in this world. With this realization, they started on their journey towards understanding what the online market offered and the way in which they could incorporate their dexterity to cater something to this emerging industry. A genius solution to this common obstacle of online marketers emerged in the form of NoisyLion.
NoisyLion is a consequence of this discovery that led these two Entrepreneurs to create a distinguished lineup of photographers, editors, designers and stylists and further identified their edge in understanding the way a product garners improved attention and click rates, by combining their advertising skills and in-depth knowledge of consumer online search and purchase behavior. Backed up by these crafts, the quest to draw near both established e-commerce players and start-ups to help them sell their products better online.
With plans to grow this brainchild of a non-romantic affair, Nitesh and Siddhant look forward to seizing every possible opportunity of creating value in their own organization and associates they forge ahead to prove it to the world that Well shot is well sold!