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The Ultimate Guide to Off-Page SEO - Neilpatel Blog


What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.


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