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What Is SEO & How To Optimize It - Search Engine Optimization

Why should you make use of Search Engine Optimization (SEO)? What benefits will you gain by applying these techniques?

SEO has been greatly misinterpreted and misunderstood by so many that have tried, and failed, to “crack the code” in the world of internet marketing. SEO has sometimes been viewed as something magical, which requires the Internet Illuminati to shed light on this particular subject.

SEO can provide the following to any type of business page or blog site:

  • Insights into client behavior,
  • Credibility, higher returns, traffic,
  • Branding and visibility.  

The truth is, optimizing a website or blog doesn’t have to be so daunting and mysterious. Check out these tips on how you can optimize your blog posts to conform to SEO standards:

1. Keyword research is paramount:

Searching for the right keywords is important for on page optimization. You might be including keywords without determining whether or not they add value to your content. Consider using several research tools and strategies for finding the right keywords which are relevant to your blog articles. Some keyword research tools serve a dual purpose: to find keywords and to let the user spy on others.

You can actually see which phrases or words are being targeted by your competitors to bring traffic to their web sites.

2. Use the right keywords throughout your posts:

Once you’ve targeted some valuable and relevant keywords, the next thing to do is to find the right place for them. This placement should create the most impact for the reader, as well as search engine crawlers that will be indexing your content. Include the keywords in the following places: titles, headings and subheadings, introductory sentences, anchor texts, concluding paragraphs, title tags and META descriptions. 

3. Referencing should be coupled with links:

Whenever you mention another article or blogger, it’s best that you include a link to this type of information. Apart from showing good blogging etiquette, you are increasing your chances of receiving link backs. Quality links are extremely valuable for business or blog sites that are aiming to achieve a higher rank in the search engine results page.

4. Allow subscriptions:

Give your reader the chance to subscribe to your blog. This can be done by including RSS or feed subscription buttons. Also, offer your viewer the capability to subscribe to your posts through email.

Such features will permit your blog followers to take advantage of instant notifications regarding your latest posts. This system simplifies access to your content, instead of forcing your target readers to periodically check your web site for new content. 

Of course, there’s a little more to it than just these few tips. But, we’re here to help take some of the mystery out of SEO. Stay tuned! There’s more tips, tricks and techniques coming down the pipeline!

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