One of the most powerful, yet ignored weapons in your marketing weapon store is your business card. There are many ways that a person can attract customers to one's business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard.
Some don't use marketing at all and just flourish through word of mouth.
On a more personal level if that person travels around, the best thing to carry and give out is a business card. Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future.
Business cards help business people present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high.
A business card is necessary for 4 reasons:
- Business cards give people the ability to follow up.
- Business cards show that you are a professional.
- Having a business card keeps one focused on the goal.
- Business cards can help make you referable.
So what information should be on a business card?
Here are 5 business card tips you can use to transform your business cards from a scrap piece of paper that people throw in the bin as soon as they get home, to a powerful connection agent that draws prospects to your business like needles to a magnet.
- Logo and Tagline
- Name and Functional Job Title
- Contact Information
- Your Website
- Social Media Profiles
Your business card should represent the perfect image of your company. In fact, it is the one item that will be remembered on that first encounter! Having a design that does not reflect what you do, could have a negative impact on your business sales. With that in mind, I strongly believe that doing your own business card design is not the right way to go.
Leave the designing to the professionals and use you time doing what you do best … Selling your product or service!